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Protecting Your Privacy
At Othersmerch.co, we are 100% committed to protecting your privacy and security.
For all Othersmerch.co services, the data controller — the company that’s responsible for protecting your privacy— is Othersmerch.co
How we use your information
We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.
What we do
Why we do it
Why we need to do it (the legal stuff!)
Identify you when you visit our website or contact us
Checking your identity helps us to keep your information safe from fraudsters
Legally, we have to do this and it is also important for us
Deliver your purchases to you
It’s a bit hard to send your order if we don’t use your name and contact details!
It’s an important part of our contract commitment to you
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations
To keep you informed of any changes to Othersmerch.co services
Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated
Send you order updates by e-mail
So you know when your order is due to arrive
It’s an important part of our contract commitment to you
Direct you to the right part of our website
To get you to the products that you want faster
It’s important to us that you get the best out of your othersmerch.co shopping experience
Send you information about our products and services
We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below)
It’s up to you to choose what you hear from us and what you hear about.
What we do
Why we do it
Why we need to do it (the legal stuff!)
Your payment information
This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)
What we do
Why we do it
Why we need to do it (the legal stuff!)
Take payment, and give refunds
After all - we’re not giving all our stuff away!
It’s important to us and an important part of our contract commitment to you
Keep a record of any financial transactions with you
We need to know what you have paid for (and we have to tell the tax man about our income too!)
Legally, we have to do this
Your contact history with us
What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message.
What we do
Why we do it
Why we need to do it (the legal stuff!)
Provide customer service and support
After all, you expect the best service from us!
It’s an important part of our service and also part of our contract commitment to you
Improve the services and support we provide to you
So that you get the best possible customer service
It is important for us to train our staff
Purchase history and saved items
What you’ve bought in the past, what you’ve searched for.
What we do
Why we do it
Why we need to do it (the legal stuff!)
Help you keep track of items you like, update you when we have new availability and let you share them, your way
To help you get to the products that you like faster and so you can get the best out of our products and your account
It’s up to you if you want to use these services
Handle returns in accordance with our terms and conditions and provide customer service and support
Because you expect the best service from us and, after all, we can’t provide a refund if we don’t know what you’ve bought!
It’s an important part of our contract commitment to you
Analyse what you have bought, searched for, or returned, which helps us find out what you like.
To ensure we are giving you what you want, providing you with the best service we can.
It is important for us to know your preferences.
Information about your phone or laptop, and how you use our website and app
Information collected when you browse our site or use our app, including your IP address and device type, how you use our website and app (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.
What we do
Why we do it
Why we need to do it (the legal stuff!)
Identify you when you visit our website
If we can remember you, we can give you the best possible shopping experience.
It is important for us that you get the best shopping experience
Improve our website and set default options for you (such as language and currency)
It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information
It is important for us to know what you like to give you the best shopping experience
Send information about our products and services to you
We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below
It is important for us to show you things we think you will like and that may make your othersmerch.co experience better
Monitor visitors to our site and analyse their behaviour
To protect our website and to help make our service better
This is important for us and legally, we have to do this!
Information from Social Media or accounts you link to us
What we do if you link your Social Media or your third-party accounts to us. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.
What we do
Why we do it
Why we need to do it (the legal stuff!)
We allow you to link your Social Media account to your othersmerch.co account so you can log on simply and easily without having to create a specific account
To make it easier for you to use othersmerch.co and purchase those items you want!
It is important for us that you get the best shopping experience
Analysis to understand what you like, how you might share your likes with your friends and how you might influence others with your style
It helps improve any recommendations we make to you and we may invite you to take part in surveys, reward schemes and other fashion related activities.
It is important for us to know what you like to give you the best shopping experience
Provide product recommendations
So you can quickly spot things which take your fancy
It is important for us to show you things we think you will like
What we do
Why we do it
Why we need to do it (the legal stuff!)
Monitor our customers views or opinions
We may want to respond to you or react, particularly if you are unhappy with something.
It is important for us to know what you think about us
We use public sources of information to help us investigate fraudulent activity
To prevent and detect fraud against either you or othersmerch.co – unfortunate, but absolutely essential
This is important for us to protect our service, to protect you and to stop this
Your responses to surveys, feedback and competitions
What we do
Why we do it
Why we need to do it (the legal stuff!)
We occasionally ask for feedback on our products or how you feel we are doing. Generally, responses are anonymised but we may want to respond to you directly, for example if you mention you are unhappy with something
It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service.
It’s up to you whether you take part.
Other identifiable information
What we do
Why we do it
Why we need to do it (the legal stuff!)
Proof of your identity
We sometimes need to check your identity – for example to confirm it is you that placed an order, or if you say you are a student
It’s an important part of our contract commitment to you
You don’t have to give us all of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services.
Fraud prevention and detection
We use any of the above categories of information to identify, prevent and detect fraud, against either you or against othersmerch.co. Detecting and preventing fraud is an unfortunate, but an absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.
We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect othersmerch.co and our Service. Your rights in relation to this are detailed below.
Personalising your othersmerch.co experience
We use the data we collect to help us provide you with the best service, the best shopping experience and to show you the latest and greatest products and services that we think you will love.
Sharing your information
We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.
Marketing messages
If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services.
How to stop marketing messages from othersmerch.co
You can control the marketing communications you receive from us through the Contact Preferences section of your othersmerch.co account. You also have the following options:
If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request.
Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification.
Keeping your information
We’ll hold on to your information for as long as you continue to be an othersmerch.co customer and for as long as we are required to keep it to ensure we meet our legal requirements across the globe.
If you no longer wish to be a customer you can contact our Customer Care team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.
Your rights
You have a lot of rights relating to your personal information, these are:
If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details are at the end of this Policy.
Changes to how we Protect Your Privacy
We may change this page from time to time, to reflect how we are processing your data.
If we make significant changes, we will make that clear on the othersmerch.co website or by some other means of contact such as email, so that you are able to review the changes before you continue to use othersmerch.co.
How to contact us
We always want to hear from our customers (especially if you feel we’ve let you down or could do better).
If you:
Please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.
You can contact our privacy team by dropping us a line at hello@othersmerch.co or via the othersmerch.co website.
Before you finalise your order, you’ll be given various delivery options to choose from with estimated delivery time and dates depending on the delivery address.
We work our othersmerch.co socks off to try to meet all delivery times but sometimes there may be delays – e.g. because of postal/carrier delays, logistics or bad weather. We will keep you updated as much as we can.
Any problems with your delivery? Please let us know within 30 days of the date which your order should have been delivered and we’ll do our best to help you.